Ileana
Ismyridi

Ileana Ismyridi holds a BSc in Business Management from King’s College London and an MS in Public Relations from Boston University. She has been working in the communications industry since 2004.

She began her career at international PR agencies such as Ogilvy Public Relations and Hill & Knowlton, before launching her own public relations firm with a wide range of clients in the fashion and tourism sectors.

In 2015, she founded The Pop Up Project, a platform that showcases Greek designers and brands through successful offline and online commercial pop-up events. In 2021, she created MomCycle.gr, the first resale marketplace for parents in Greece, and in 2024, she launched StyleCycle.gr, the country’s first second-hand fashion platform.